Members also get access to select free training courses and expert-led webinars. Access customizable templates designed to streamline your marketing efforts. Whether you’re just starting out or an experienced marketer, the AMA provides the resources, community, and expertise you need to advance your career. Email marketing boasts one of the highest ROIs, yielding returns of up to $36 for every dollar spent. This strategy allows you to nurture leads and maintain customer relationships through direct communication.

Implementation of marketing strategy

Focus on aligning every campaign with your brand’s mission, clarifying your positioning, and building customer loyalty. Make strategy the backbone of your marketing—and watch the results compound. Continuous monitoring allows the brand to pivot and make adjustments that increase the program’s effectiveness, keeping customers engaged and driving long-term value. Focusing on these foundational steps can help you develop a strategy that drives growth and creates a lasting connection with your audience.

Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do

Collegiate membership includes access to one of 320+ chapters, typically located on your campus, where you can engage with fellow students and build your network. Enhance your skills and stay ahead in your career by joining the largest marketing community with exclusive pricing on training, certifications plinko and conferences. Research shows that 88% of consumers trust recommendations from friends and family more than any other form of advertising, making this marketing type incredibly powerful. Event marketing focuses on hosting or sponsoring events to create direct customer interactions and showcase your brand.

AMA membership has allowed me to offer my clients meaningful real-time data helping their businesses to grow online. Access cutting-edge research, webinars and exclusive content to stay informed about the latest marketing trends. Stay ahead in today’s fast-paced marketing field with the American Marketing Association (AMA), the world’s largest marketing association. Join our community to access exclusive resources, training and networking opportunities that will propel your career forward. Of graduates have been promoted after completing one of our digital marketing programs. Obtaining a certification validates your skills and knowledge, which can be beneficial for both personal and professional growth.

The directions are to pass the code out to everyone in the group so they can individually create or renew their membership. Please click here for an example of the process each group member will complete. Academic members receive unlimited access to 20+ Special Interest Groups (SIGs), where you can build meaningful relationships with fellow researchers who share your specialized interests. Connect with marketers at all levels through our extensive network of chapters, special interest groups and conferences. Help your students build strong skills and bridge the gap between education and application. Many employers value certifications and look favorably on those skills for certain positions or when considering a promotion.